Understanding India: Why Hindi Matters in the Digital Age
Amelia Walkley and Jatin Nagpal Online Partnerships Group at Google
India's largest print-media company, DB Corp Ltd. and 57-year-old retiree and food blogger Nisha Madhulika share a common thread to their successes: doing their digital content in Hindi. With nearly 500 million Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.
"While strategizing the roadmap for DB...